Herbert Malenab

  • Philippines
  • Member since September 9, 2023
  • No Reviews

$10.00

(per hour)

Overview

I am an experienced Social Media and Marketing Tech Specialist who is looking for a full-time / part-time position. I am knowledgeable and proficient in General Virtual Assistant tasks as well. It is my desire to use and share my skills and knowledge in helping clients and customers and at the same time grow professionally as a freelancer.


Website: https://malenabherbert.wixsite.com/hmvirtual

Portfolio: https://drive.google.com/drive/folders/1PcBpgvxc0Wbzn5Z8QQIq4eJhBbcOuNY5?usp=sharing 

Experience

Social Media and Marketing Tech Team Leader

  • VAIO
  • May 30, 2022 - February 1, 2024

SMM and Marketing Tech Team Lead - Responsible for training and monitoring the team members - Task monitoring and delegation - Provide objectives, motivate new hires and seasoned workers alike, and communicate any issues with upper management to reach business goals effectively. - Supervises the SMM and MT teams, and ensures that our output will meet or surpass the clients and company's standard - Collaborate with the CEO and other marketing leaders within the company to identify the right tools and strategy to achieve company goals and objectives Marketing Tech Specialist - Utilizes marketing software and tools to achieve the company and the clients' marketing goals or objectives - Creates websites and funnels using GoHighLevel and ClickFunnels - Product and membership creation - Optimize CRM tools, create pipelines and stages for contact lists - Develop automations for sales funnels to help speed up the sale process and improve the clients ROI - Set up A/B or multivariate tests and provide reports on how they perform - Use SEO best practices to improve website visibility, generate traffic, and increase customer conversion - Create, edit, review, and update content for the company's website, blogs, marketing materials, and similar platforms - Gather and use data to help draft better campaigns and better creative for the team - Analyze software capabilities within the needs of the organization Social Media Marketing Specialist - Create and administer content on clients' social media platforms - Develop, implement and manage the social media strategy for the clients - Handles high volume of daily social media posts - Monitor and track KPIs - Researching and gathering data to aid the clients services - Business brainstorming for new and creative growth strategies - Research and create original blog posts to engage with the audience and help connect with them

Social Media Marketing Specialist

  • Sourcefit
  • March 15, 2019 - June 30, 2022

- Develop, implement and manage the social media strategy for the clients and the company - Conceptualize and develop social media campaigns - Creating an effective and creative content plan - Handles high volume of daily social media posts - Monitor and track KPIs - Researching and gathering data to aid the clients and the company's services - Focus on marketing the company through partnerships and advertising - Business brainstorming for new and creative growth strategies - Use SEO best practices to improve website visibility, generate traffic, and increase customer conversion - Create, edit, review, and update content for the company's website, blogs, marketing materials, and similar platforms - Research and create original blog posts to engage with the company's audience and help connect with executives, and managers of startups and growing small and mid-sized businesses - Collaborate and connect with other organizations for partnership and PR activities

Online Media / E-commerce Officer

  • Chris Sports
  • July 9, 2018 - March 8, 2019

- Managing the company’s online page to improve customer navigation and experience. - Develop and implement ecommerce strategy in order to improve website performance - Executes product photoshoots to be published online - Uploads and updates the products of our brands online - Optimizing product contents, meta descriptions, and tags in order to improve product and brand SEO. - Monitors the inventory and recommends stock allocations - Coordinates with logistics team to provide efficiency in fulfillment of orders - Handles customer care and ensures to deliver solution to inquiries from emails and social media pages. - Responsible for the enrollment and smooth execution of campaigns and promotions online

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